SAlesforce last week said it would invest US$100 million in emerging sales force partners in Europe. The company previously announced a similar program for the Americas, and it hopes to discover valuable new companies and business solutions.
Paul Greenberg and the team at CRM Idol (of which I have been a part) have been doing the same thing -- trying to discover interesting emerging companies in the CRM space for several years now, minus the money.
Even without millions of bucks at stake, the casting call always brings in some cool ideas from around the world, so I have no doubt there are plenty of companies in Europe that will vie for a chance at an investment.
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